Due: March 15, 2013
Vans Custom Culture Shoe Design Competition -
High school art classes across the US are invited to compete in a shoe customization contest that grows on a state to regional to national level, culminating in a high-visibility event in New York this June.
Vans staff will select 10 high schools from each region (North/South/East/Wet/California) to compete for a spot in the regional finals.
The semi-finalists will be posted here where the public will vote to determine 5 finalists. A panel of judges including Vans artists and athletes will then choose the winner at a final event in New York.
Those five schools will be given a travel budget to come to New York for the final showcase in June of 2013. 

Shoe Design Template available - PDF or below.
Each student creates a design using Photoshop or Illustrator for each of the four shoes (below) for a total of four designs.  We will then vote on the best design for each shoe and will then paint and photograph the actual shoes when we receive them..
Prizes: Free trip to New York, a boatload of cash, etc.
Link for website and more info: http://www.vans.com/customculture/

Turn In:

Four different shoe designs, four different submissions:

Vans will furnish high school with one (1) of each of the

following styles of sneakers (blank/white color; size 9): Slip-Ons;

Authentics; SK8-Hi’s; 106s.

 

High school participates by customizing each of the four (4) sneakers to

reflect each of the following themes: art; music; action sports; local

flavor. One (1) sneaker style must be devoted to each theme, with

all four (4) themes complementing or otherwise relating to one

another so as to form a single statement/message.
Templates:

Templates:

 

 

FInal Print Ad!

As we finish up the school year, our final 2 page magazine advertisement combes the best of Illustrator and Photoshop. Good luck and enjoy!

Final Parameters: Starting

Background, Item, Explanation, and Slogan...


Begin by answering these questions:

What are you selling?

Why should the customer buy it?

Who is your customer?

What does it do?

How will it benefit the buyer?

How much is it?

What are some effective selling techniques you will use to sell your product?

What colors will be used for the “overall” theme of your advertisement?

What is you slogan/catch-phrase that you will use to sell your product?

Examples:

Onto the Final!

COMMERCIAL ART PROJECT (100 POINTS)

You are a professional graphic artist, working for a big commercial agency. You are approached by a company and asked to create a magazine advertisement that really focuses on their product. This company has requested that you include a catchy slogan on the advertisement and that the ad should have a minimal background to it, so not to distract from their product. Remember, a successful layout considers how each of the Principles of Design relate to the design and each other. (The Principles of Design include balance, rhythm, contrast/variation, movement, emphasis, pattern/repetition, economy, proportion, & unity.)  

As a class we will look at several different magazine advertisements to discuss techniques and methods advertisers use to sell their product.

You must decide what you wish to advertise. Your product should be less than two feet high and wide, because you need to bring it to school. Remember, you are not allowed to do any drug, sex, gang, or violence related art in my class. You cannot use any celebrity endorsements to sell your product. After you choose an account, you need to have your product and slogan approved by your boss (the teacher). Then bring in the object that you are advertising. We will set up a shooting studio so that you can digitally photograph your product. Download your image and begin creating a successful and marketable advertisement in a 8” x 10 ½” Photoshop or Illustrator file.

When creating your design you should think about color, text, and focal point or emphasis (along with all the other Principles of Design). The emphasis (center of attention) should be on the product you are trying to sell. You should also have some kind of slogan to sell your product. When creating text, I expect you to use an appropriate font to create or go along with the mood of your ad. Remember, you want to catch the viewer’s eye and draw attention to your product, because you only have 3 seconds to do so (the time it takes to turn a page). So, be creative!!!