Background, Item, Explanation, and Slogan...
Begin by answering these questions:
What are you
selling?
Why should
the customer buy it?
Who is your
customer?
What does it
do?
How will it
benefit the buyer?
How much is
it?
What are
some effective selling techniques you will use to sell your product?
What colors
will be used for the “overall” theme of your advertisement?
What is you
slogan/catch-phrase that you will use to sell your product?
Examples:
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