Thursday, May 23, 2013

Final - Print Advertisement

Parameters:

Size: 11" x 14" 180 PPI

Must include appropriate Text and Strong Images.

Sell the item of your choosing to your demographic:  What slogan, catch phrases, sayings, information will you use market the product to you?

MUST use all three Rhetoric Persuasive Categories: Pathos (emotion), Ethos ( Endorsement, False confidence) and Logos (logic, information)

Turn in as a JPEG to the hand-in folder by end of class Friday.

Good Luck!


Begin by answering these questions:


What are you selling?


Why should the customer buy it?


Who is your customer?


What does it do?


How will it benefit the buyer?


How much is it?


What are some effective selling techniques you will use to sell your product?


What colors will be used for the “overall” theme of your advertisement?


What is you slogan/catch-phrase that you will use to sell your product?




 

Tuesday, May 14, 2013

T-shirt Design

Combining the Awesomeness of PS and AI, create an original tee, parameters are below:

Start by doing some research: Who is your audience?  What kind of tee would be likely to sell?  What is considered copywright infringement?

Start by going to: http://www.threadless.com/


Turn-in Requirements:

Step 1. Save the T-shirt Template Design to your profile (My Documents/My Pictures) as an .ai, .psd, or .gif file...or all three. Keep your original layers/work intact, in Illustrator it is best to save for web and devices, and then choose the file type.

Step 2. Turn in to the hand-in folder, D. Chandler, the Template saved as a .jpg at 72ppi and your name.

You can show both the front and back of your tee if you’d like, as well as a few different color schemes (Multiple submissions.)

 

STEP 3: Create your thumbnail

Your thumbnail doesn’t have to be your entire design, a small piece of it works fine.

This is what people will click on when they want to vote on your design.

Your thumbnail must be a .gif and under 10kb. Using the “save for web” option in

your graphics program to save your thumbnail is definitely recommended.

 

What makes a good tee?

 

Here are some things to consider when designing a tee:

 

Is this something that the Threadless audience would like? (Check out designs

 

that are for sale in the catalog to see what’s popular.)

 

Is my design executed technically well?

 

Is my concept clear?

 

Has a similar design been done before? If so, how have I improved on the concept

 

or execution?

Have I listened to critiques and feedback given to me to improve my design?

 

Is my presentation well done? Is the image saved in a high quality format?

 

Have I followed the rules for submitting and have created something that is


physically printable?























Wednesday, May 8, 2013

Package Design

Let's apply what we've learned:

Combine Illustrator and Photoshop -

Parameters for full credit:

Size: 8" x 10", 72 PPI - If it ends as a Vector image, that is allright, just make sure the size is correct.
         If you want to do a different size, shape, or package, than the one below, you can, it just has to
         "fit" together.

Must have a background/Color/Theme/Pattern - Cannot be white!

Must have a 100% completely designed and created brand, logo, sign, etc.by YOU!

Think about what product your creating a package for and id you need to specify that product on the labeling.

Must have a minimum of three images, and every surface/plane/side must have something on it.